ENERGIZER ENERGY BEAM LAUNCH 2010

14 Oct


There will be a new whole new experience for all Paintball fans out there. With the introduction of Energizer’s new Power Seal technology and its new brand image, i.e Energizer Energy Beam. The launch of this new innovation was held in Zouk KL with all invited media and guests.

Energizer is known to be the market leader when comes to household batteries and portable lighting has launched the Energizer Beam visual device in-line that packaged together with Power Seal Technology in Energizer Max. It is known to be the world’s longest lasting AA batteries too.  Thanks to the Energizer Ultimate Lithium and its alkaline batteries.

“The Energy Beam is our new visual expression of the Energizer brand and symbolizes where ‘Energy, Technology and Freedom’ meet,” said Mike Foong, Managing Director of Energizer Malaysia Sdn Bhd. “The Energy Beam represents the connectivity, progression and innovation that go into every single Energizer product, making them the choice of discerning consumers who demand no less.”

The launch also showcased the new performance improvements on its battery range. With the latest technology, it enables digital camera users to shoot up to 680 compared to 600 before this. Not a bad idea for digital users that rely on AA batteries to operate it.

Now users could expect Energizer to deliver long-lasting and more powerful portable power solutions for safety net for entire family and for the value of money too. The new Power Seal technology and the improved Ultimate Lithium range it has continues to provide innovative power technology for everyday usage. 

 
 According to Brand Manager of Energizer Malaysia Sdn Bhd, the out-of-the-box consumer and trade activities lined-up for the coming months are highly anticipated. It is expected to be exciting, lifestyle-driven and upholding the “Keep Challenging, Keep Winning” spirit.

Apart with the new branding events, Energizer Night Strike will be introduced as Malaysia’s 1st themed night paintball tournament. How cool is that?! Stay tuned for more updates for this tournament that will be held in January 2011.

Well people! Start gather up your best team and start training, NOW!
 
“Speedball” will be introduced into the Energizer Night Strike paintball tournament. This is definitely different to the other night paintball games. This features with its 7 minutes “speedball” rounds will incorporating a “capture the flag” scenario that played completely in the dark with only ultraviolet (UV) lighting and glow-in-the-dark paintballs to complement the Energizer’s new Energy Beam Image.
We are talking about visual feast of neon colours, fast-paced action and adrenalin as the glow-in-the-dark pellets, uniforms and props whiz away at the night tournament! Glow baby, GLOW!!

“The Energizer Night Strike will be the first-of-its-kind among paintball competition and incorporates a tournament landscape or battlefield true to the theme instead of using just inflatable bunkers,” said Leong.

“We are expecting participants from all over Malaysia and international circuits to join this innovative new paintball format. We will be announcing full details of the Energizer Night Strike soon,” he added.

The Energizer Night Strike will join the calendar of upcoming Energizer events such as the Energizer Night Race held in March this year, which will have its second instalment in April. Unlike the Night Race, which is an international Energizer event, the Energizer Night Strike is Energizer Malaysia’s own initiative.

“With the Energizer Night Strike, we at Energizer Malaysia aim to literally bring the new Energy Beam to life and always challenge the norm by bringing innovative and exciting products, events, and ideas to our consumers”.

Check out this new range from Energizer and start looking forward for the next January night paintball tournament!



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